Hip Hop Kings Redux- Naughty By Nature

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Hip Hop Hitmakers Naughty By Nature discuss their history

In this exclusive interview with Hip Hop stars Naughty by Nature, Vin Rock and Treach talk about what it takes to make it in the music industry today. Although they state that it’s now a “veteran’s game,” they also provide insight for those coming into the music industry, including focusing on the importance of networking and professionalism.

After nearly two decades in the business, Grammy Award winners and the Hip Hop anthem hit group addresses questions about success and their 20 year career. (Listen to more from the audio of the discussion below.)

Right now the market is super ripe for veterans… The veteran artists…have international brands to be able to keep going. That’s just a build in business… Music now is a loss leader. You give a lot of music out, and you diversify…find other revenue streams including the touring which is the core of the business.  – Vin Rock

Special thanks to Vader of The Wonder Twinz for providing light for the interview. Visit their site to download the new Naughty By Nature Mixtape hosted by The Wonder Twinz. The Wonder Twinz are also touring globally with Naughty By Nature. – Interview by Israel Vasquetelle