For Those Who Can't Sleep On Hip Hop

In this segment, Speech delves into his experiences with records labels and the music business. He also provides advice for artists seeking to succeed within the music industry. Make sure to read and listen to the first segment of Insomniac Magazine’s interview with Speech, where he discusses his thoughts on authenticity in Hip Hop. – Israel Vasquetelle

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For immediate release:
Hip Hop group Premavara Family has just released a brand new track entitled “The Streets.” Initially released in Stockholm, Sweden, “The Streets” is now available globally on iTunes. “The Streets” is the single for the upcoming “premAmerica” full-length record due out in November.

“The Streets” features Hip Hop veteran and Wu-Tang member U-God as well as Blackkey aka Flow. While discussing his upcoming album and current single, producer and group founder Premavara issued a thank you to all of the participants in making the record, and to all of the groups supporters. The talented producers is hard at work on a variety of projects, however, is proud of The Premavara Family and looks forward to releasing their new album.

“The Streets” features a hypnotic melody, classic down-tempo Hip Hop percussion, reggaesque chorus, and solid vocals. Download a copy on The or visit The Premavara Family online

This press release is sponsored by Premavara Records.

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In 1992, Speech, along with his group Arrested Development, went on to receive countless accolades including two Grammy Awards and being named Band of the Year by Rolling Stone Magazine for the ground breaking “3 Years, 5 Months, and 2 Days in the Life of…” The album launched the band into stardom with constant video and radio rotation for their hit “Tennessee,” and later for singles “People Everyday” and “Mr. Wendal.” The funky and soulful blend of Hip Hop and R&B delivered socially conscious music in a manner that was palatable to the masses. Despite being adorned with admiration by both the industry and audiences, at least in the United States, Arrested Development didn’t maintain the spotlight for long. When the band’s subsequent releases didn’t attain the level of success of the debut, they didn’t fade into oblivion, instead, Speech focused on a new market that embraced the band as their own music stars. Both as a solo artist and as the leader of Arrested Development, Speech has lived the reality of being big in Japan.

In this interview, Speech talks about Arrested Development’s interesting story into stardom in the U.S. and abroad. We also delve deep into the lack of progression within Hip Hop, and he also discusses the perils and rewards of the music industry.
Part 1-

(images SpeechMusic.com)

Similar story: Insomniac Magazine talks Hip Hop and entertainment industry with Ice Cube.

interview -I. Vasquetelle

Make sure to listen to the second portion of this interview where Speech discusses the business of music.

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Your name is Premavara, however, your group is also called The Premavara Family.
That’s correct, and that family currently consists of Eagle (emcee) and Premavara (myself). I’m the producer, singer, beat maker, engineer, and play live instrumentations. We also have Blackkey aka Flow of Sweden. Two new members are earning their stripes: A.D.D (Audio Devestit, Disorder) and KIDCRAZE aka LOZ.

How did you come up with your artistic name?
I’m Italian. My last name being LacoVARA, the Premavara came from Primavera sauce, so Premavara stuck. Plus I wanted to embrace the people I work with as a Coaliliton or a Musical family.

Can you talk about what makes the Premavara Family unique as a band?
We are TRUE Hip Hop in the vein of A Tribe Called Quest, The Roots, Mos Def, in the sense that we don’t talk about what we don’t have like “Ice” rims, girls…well some girls. We don’t talk about clichés like cars, money, glam, pipe dreams. That is not us. We talk about the now, our real lives and struggles on a day to day basis whether it be drug addiction or being less fortunate and having no money. It’s a hard life to live that’s for sure, but I’m not crying, I’m climbing. [click to continue…]

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It’s no secret that Howard Stern is one of the most successful media personalities of all time.  He’s broken new  ground on many levels. In many ways Stern invented reality programming. He’s always made his life, and the lives of those that work with him, an open book. This approach has made his show immensely entertaining to millions around the country for nearly three decades. A big part of his success is that he took many risks throughout his career. This innovation has paid off. He could have easily stayed on terrestrial radio, instead he ventured off to new mediums. For the last four years, Stern has maintained two channels on Sirius XM satellite radio. He’s also launched his own cable on-demand network appropriately named Howard TV. The network runs edited video segments from the radio show, as well as original programming. Many of these programs feature antics from behind the scenes at the show. However, one program is a fictitious account of what happens off the air. The concept for the program was conceived by one of The Stern Show’s producers, Sal “The Stock Broker” Governale.

Sal Governale was once a stockbroker who spent much of his time listening, calling, and pranking on The Stern Show. His dedication paid off when he was hired by Stern as a producer. Besides coming up with content for the Howard Stern Radio Show, he has also tried his hand at developing programming for Howard TV. “Show In The Hall” is his creation. It’s a program that is based on made-up accounts of what happens on the hallways of the show- between, during, and after its airing. The program is mostly unscripted and has a “Curb Your Enthusiasm” feel. Here, the Stern staffer answers questions about his role on both “The Howard Stern Show” and Howard TV. [click to continue…]

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