A3C’s successful use of traditional marketing
The A3C Music Festival and Conference, Hip Hop’s internationally revered event, took place on October 5-9, 2016 in Atlanta. As many other festivals do, they used a modern marketing plan that included a variety of mediums and outlets. They collaborated with local radio stations for ticket giveaways, Uber, and music industry-related companies by allowing them to set up shop at A3C’s conference at the Loudermilk Center and its festival grounds. They created event pages across all the major social media platforms and launched an app for artists and music fans to utilize throughout the week ...
Van Chiso interview: Pushing through the music industry’s boundaries
Van Chiso's "Onyx," a soulful gem.
For music to evolve, we need creators to push boundaries. This includes breaching musical borders and rigid ideas about what belongs, and doesn’t, in a particular genre. I’m frequently drawn to the story of Marvin Gaye’s “What’s Going On,” and the label’s hesitancy to release the album because it wasn’t in step with the day’s themes within R&B. Four decades later, the release, as a whole, continues to define not only a moment in time, but so much of what plays out in today’s social struggles.
Van Chiso is an artist that provides high hopes for movement ...
Insomniac Magazine Interviews G. Fisher
You worked with D.I.T.C. and received co-signs from heavy hitters in the industry like DJ Premier. What lessons did you learn and apply from these industry greats as you prepare for the release of your "BX-Roc" project with producer, Kidd Called Quest?
I learned a lot. It's kinda hard to just single things out, but off top from D.I.T.C's Showbiz, I learned to sit with something 'til I love it because sometimes I'll rush and write 5 songs in a day or a song in twenty minutes, and Show was like 'imagine what these songs would sound like if I took ...
Insomniac Magazine’s Weekly Hip Hop Top Ten: Don’t Sleep On These New Releases
Time flies when you're having fun. That's why we broke all the clocks in the office so our sonic pleasure lasts forever! Check out Hip Hop's mighty mic champs below in the latest edition of Insomniac Magazine's Weekly Top Ten!
1) DENAUN PORTER's ROYCE DA 5'9 & MARV WON featured "God Bless" was one of 4 tracks on his "Connect" EP released back in August. But now that the joint is receiving a singular spotlight & additional shine courtesy of Lanfia Wal's eye-catching animated clip, it's time to be properly ordained with the countdown crown. Lyrical firepower is in full abundance ...
Insomniac Magazine Interviews Mahogany Beatz
You've earned multi-platinum awards, won a Grammy, and worked with the hottest names in the industry (Jay Z, Mariah Carey, Dr. Dre, etc). Among all of these accomplishments, what was the most rewarding on a personal note and why?
The most rewarding thing on a personal note was realizing that I wouldn't be a one-hit wonder and that I could perform at the highest level in the music industry, and also having the self-actualization that I'm just as creative as these icons.
What first attracted you to production instead of other avenues of interest in the music industry? And when did you ...
Insomniac Magazine interviews Hip Hop production crew Jazz Spastiks
Insomniac Magazine feature:
Scotland's Hip Hop production team Jazz Spastiks
Last week we interviewed mic master, junclassic, about the new vinyl release of his 2011 album, "Mode 7." This week the ultra-talented producers of the project, Jazz Spastiks (aka The Slipmat Brothers), receive the spotlight treatment on the same topic. Read below as Edinburgh, Scotland's production powerhouses reflect on the making of "Mode 7" and discuss their creative process.
2011's "Mode 7" was one of the best fusions of Jazz & Boom Bap since A Tribe Called Quest's classic albums in the 90's. How did the collabo between you & junclassic come ...
Guerrilla Grooves Radio blasts a hole thru your speakers with the hardcore sounds of the underground! It’s time to check in with Rhinoceros Funk, DJ Fred Ones, L.I.F.E. Long, and the entire collective as they welcome Dutch Mob, Eddie Brock, and Boshia Reajean to the studio for the October 18th edition. PRESS PLAY below!