For Those Who Can't Sleep On Hip Hop

(Sponsored press release.)

Didorion

PRESENTS THE NEW SINGLE:

“Tag Along”

The founder of the bands Rocksand, Duo Freighter and Deep Blue Eyes
now embarks on his solo project “Look at That.”

Click Here To Listen To The Single: ‘Tag Along’:

Contact Information:
Didorion
contact@didorion.com

(Sponsored press release.)

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Seth Godin is one of the most respected marketing authors today. His bestselling books are read by business people of all walks and industries. His titles provide readers with unique perspectives on reaching their customers in organic, non-instrusive, and meaningful ways. Some of his better known titles include: All Marketers are LiarsFree Prize InsidePurple CowMeatball Sundae, and Tribes. In this interview, we speak about his career, success, social media, breaking through the noise and how to effectively build awareness.

In the first segment of our interview, the marketing guru discusses important concepts found in his new book Linchpin. He also sheds insight into how to be a better marketer and succeed in the media and artistic industries.

In the second segment the acclaimed speaker talks about making an impact with your audience. He also identifies the real problem with the recorded music industry. Godin also explains how his unleashing of the Idea Virus online for free was one of the most impactful marketing idea-spreading activities of his career.

In segment three Godin discusses how to break through all of the marketing noise that exists today. He was also gracious enough to answers my question regarding providing a SECRET to his success.

There is plenty to learn from Seth Godin. The information discussed can assist entrepreneurs and artists of all walks. -I. Vasquetelle

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Amanda Palmer is far from a household name, however, she’s as relevant to the music industry as any big name artist. She tours constantly, sells plenty of merchandise, and most importantly is adored by her fans. Even in this post “In Rainbows” music industry, within indie music circles, Amanda’s a hero and an inspiration to aspiring artists. Online, she’s become the poster child for the right way to use social media if you’re an artist. She used that connection to further strengthen her bond with fans. After experiencing, first hand, the effectiveness of connecting directly with her followers, she found that there was no longer a need for a middleman- the record label- between her and her audience. For the last year or so, she’s embarked on a campaign to be dropped from powerhouse label Roadrunner/Warner Records— a feat that is not easily accomplished, regardless, she prevailed.

How was she able to accomplish all of this? Well, the short story is by becoming a one-of-a-kind talent. However, this wasn’t enough. Label rosters are full of talented artists. Some of these artists sit dormant on shelves waiting for their turn in queue to receive, if their lucky, a window of attention from their labels. Amanda didn’t wait. She put herself and her talent in front of her fans in person and online. She also brought something new to the proverbial plate- the stage and the studio. She created her own world of music, Brechtian Punk Carabret, where she, of course, reigned as queen. She was so successful in her own space, that there was no substitute for fans. Beyond that, she’s a savvy communicator. Amanda understood the power of the Net, and all of ways to connect that are found within. She used these tools aka “social media” to keep her audience abreast of her whereabouts and her thoughts. She’d set up impromptu meetings and performances- playing an intimate set to a small group of loyal fans before the main show. She bridged the gap between networking online and the real social networking that only happens on the physical plane. [click to continue…]

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(Sponsored press release.)

Brad Real Single Released as a Free Digital Download

Indianapolis, May 3, 2010- 8729 Records announced today the release of “Mumble,” the brand new single from hip-hop artist Brad Real. The single is being offered as a free digital download at www.BradReal.com/Mumble. Brad Real has once again teamed up with local producer Nick J, who delivers a powerful beat that drives Real’s inspired rap and a hook sampled from Indianapolis DJ Mr. Kinetik.
[click to continue…]

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Regardless of your taste, if you’re a fan or practitioner of building awareness, then you should appreciate the trade of skilled rap promoters. Cash Money Records set the precedent in current rap music for how to build awareness from the ground up. They proved that when this is done properly, the foundation is set to secure fans’ passion for the brand for years.

There’s so much written and discussed about online marketing today, however, there’s something to be said about taking it to the people, the old way, face to face aka real social networking. During my conversation with the owners of Cash Money Records, when they were just starting to get known nationally- before Lil Wayne’s household name status- they told me one of their marketing strategies. This assisted them in connecting with their initial audience in a significant way. It seemed so obvious at the time, but I wonder how strange and against the grain their information is in today’s social-media crazed environment, with its saturated haze of blog posts, text messages, and 140 character riffs. [click to continue…]

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