Videos

Bobby Craves and Mookneto mesmerize the masses with riveting rhymes and freakishly fly flows over a hypnotic Greendutch heater. Check the animated action on this TAYLOR BOWEN/HAUSRIOT STUDIOS directed stunner, and you'll have no doubt Craveneto is "Tha Freshest."

French producer and cut practitioner DJ Clif provides a funky boom bap sound bed featuring deft dialog by Vic Monroe for "Vic's Lament." The Chi-Town rhyme artisan makes the poetic powerlifting seem effortless on this slick screen piece. -IZ

Innocent? & FeverMooreFire take viewers back to "The Beginning" with a new power clip for the Trumentillz laced banger "The Beginning(ft. ill cuts by Tone Spliff)! Check out the heat below!

Jamal Gasol once again shows and proves that he's a supreme slang spitter on this soulful and smooth ThatBlessedGirl groove. Don't sleep on top tier talent on this Dave Stevens' screen sizzler.

XL The Beast chronicles decisions of life "Choices" on this potent production off his "Heavy Hands" album. The rhyme maestro stars alongside his son Colin playing The Kreators' emcee in his younger days. Hit play and peer into the cinematic...

Rumble brandishes a bevy of aural textures on their genre bending new album. "Round" consists of boom bap joints, electro grooves, ragga vibes and other deliciously disparate steez. The project draws its creative potency from contributions by artists globally. "Rumble Syndication"...

Raf Almighty unleashes a raw cinematic piece packed with potent prose. "Crowned Head" is a smooth but searing bass-laden boom bap BigBob platter featuring slick turntable work by LD-on-the-Cut. Don't sleep on the stellar steez.

John Jigg$ x BP drop new Scientific Lens helmed cinematic action from "The Madness!" Peep the power clip for "Where I'm From!"

Substance810 is still "Makin Waves" as he drops a dope Christopher Hoffman helmed clip featuring Pee.Tzu! Check out "Invisible Lines" below!

Rhyme legend Jaz-O delivers a poet tribute to the place where it all started, the Marcy Projects. The lyrical vet weaves through an audio memoir about his start in BK's storied buildings. Get ready to be schooled on this...