Marketers for “A Most Violent Year” have implemented captivating online content to help promote the film and further facilitate context for the darker times it was set in. One component of this engaging content-marketing approach is a short documentary that features New Yorkers, who experienced those turbulent years, conveying their stories of strife and perseverance during that bleak era in the metropolis’ closet.
A Most Violent Year’s mini-documentary:
The mini documentary that shares the feature-length’s title serves as a testament for anyone that remembers those post-apocalyptic seeming days. It’s also a gritty document for those who are only familiar with today’s kinder gentler shiny apple.
The 1981.nyc blog is another engaging element used to inform the uninitiated about the city’s culturally rich and gritty textures during the ’70s and ’80s. The site does an effective job of providing the viewer quite a bit of compelling material to peruse in the form of clips documenting, among other things, the Hip Hop’s place of birth. This includes poignant news stories covering music, art, and dance impresarios of the Hip Hop scene. As well, the blog offers various offerings that further peer into the city’s seedy side.
Kudos to the marketers of “A Most Violent Year” for going well beyond behind the scenes clips, varying trailers, and film stills, and also providing gripping content with plenty of insight to further draw the audience into the time and place of their fascinating new film. -I. Vasquetelle
The feature film’s trailer:
