Hennessy, the world’s finest cognac, is hosting a spectacular music experience, Hennessy Artistry, in New
York on October 17th, 2006, following a 20 date city tour that is taking the nation by storm. As a brand deeply rooted in the music industry, only Hennessy can bring Kanye West, The Strokes, Goldfrapp and DJ Carl Cox together for one night only as a true testament to the Global Art of Mixing.
Hennessy Artistry will be an evening of pure unification mixing sound, visual innovation and drinking experiences from around the world. Hennessy will unveil its Hennessy Artistry World Experience bars with the debut of four global Hennessy cocktails. Each bar and signature cocktail will be an introduction to how people mix Hennessy around the world.
The closed-door music event in New York City is anticipated to be the hottest event of the season. Celebrities from around the world have been invited to share in the Hennessy mixing experience in front of a limited capacity crowd to create a unique experience. Hennessy Artistry events will be arriving in other locations around the world in 2007.
The general public will be given a unique opportunity to attend the event through sweepstakes offered by Hennessy. For more information or how to get listed for the event visit www.hennessyartistry.com
Some of the artists performing include:Kanye West, The Strokes, Goldfrapp and DJ Carl Cox
