Too many times, artists ask advice about how to be discovered. They sit and ponder ways to be found by music executives. The reality is that they need to be found by an audience. With today’s unending options to get your music out to the world, there’s no excuse to wait. I’ve always been a proponent of just doing it yourself- today, this approach makes more sense than ever before. The reality is that music execs are lazier than ever. That’s not an insult, it’s actually a smart approach. Instead of combing through massive bins (or today, files) of music, they look to see who’s created traction all on their own.
If you’re waiting to be discovered, more than likely, you’re not going to be found. Stop hiding from your audience. Get your music out now! -Israel Vasquetelle
