by Tamra Martin
Do you want to take your marketing strategies to a higher level? If so, The Conference on Marketing 2008 given by the Institute for International Research (IIR) may be the seminar for you. Professionals in the industry will gather at the Naples Grande Resort and Club February 4-6 to teach their marketing principles and business successes.
Malcolm Gladwell, New York Times bestselling author of The Tipping Point: How Little Things Can Make a Big Difference and Blink: The Power of Thinking Without Thinking, is scheduled as one of main speakers. This writer for The New Yorker was named one of Time Magazine’s “100 Most Influential People” in 2005. Gladwell uses psychological and social elements to enforce his marketing techniques. Psychological influences can be seen in Blink, in which he persuades readers to change their quick assumptions in order to reveal underlying facts. Social aspects are used in The Tipping Point to show how something small can grow into large benefits. In both works, Gladwell uses interesting case studies to relate his views.
Seth Godwin, bestselling author of Permission Marketing: Turning Strangers into Friends and Friends into Customers and Meatball Sundae: Is Your Marketing Out of Sync?, is another event speaker who is known throughout the marketing and corporate world. Godwin started his own online marketing company, which he later sold to Yahoo!. He is praised by companies such as Google and Forbes to be on top of new marketing trends. Meatball Sundae is a metaphor for conflicts of ineffective marketing that occur when old business models use new marketing principles in an attempt to build awareness. Godwin’s blog has also gained international attention from his readers.
Arianna Huffington will also be making an appearance at the three-day event. Huffington is known for co-founding her online website, The Huffington Post, which contains news of current and political events often written by well know columnists and celebrities. The former running candidate for California governor is also know for her authoring contributions, including her latest book On Becoming Fearless….In Love, Work, and Life. In 2006, she was named one of Time Magazine’s “100 Most Influential People.” Her political experience and combined marketing techniques are topics to be discussed during her scheduled appearance.
Some of the other scheduled event speakers are Andrew Zolli, Keith Ferrazzi, and Andy Stefanovich. Chief Marketing Directors from top companies such as Ford Motor Company and Kodak will also share their experience and knowledge. In addition to the event speakers, there will also be chances to meet and network with other industry professionals and marketing experts.
More information on this anticipated event can be found at www.theconferenceonmarketing.com to learn more about the speakers, agenda, and other details. Registration can be completed by phone at 1-888-670-8200 or by email at register@iirusa.com. Use the word Insomniac when registering to get up to 15% of the entrance fee.
