There’s an interesting article in The New York Times about the film industry, and how the need for new distribution channels is imperative, specifically for indie filmmakers. They discuss how the creators of a movie called One Too Many Mornings are offering their film on DVD, download, combo packs of both, and even the actual film rights for sale all on their website. This is the impressive aspect of where indie content creators are right now- they have the opportunity to deliver content directly to their audience, regardless of how large or small that audience happens to be.
There was a time that indie creators of content had to wait for the gatekeepers’ (studios, distributors, key critics, major executives, etc.) approval, today, that’s not the case. The only limitations, in regards to whether or not DIY artists make their material available, are those they impose upon themselves. Ultimately, indie creators, whether they’re musicians, artists, auteurs, or authors, have to understand that for the most part, the standards for success were set by major media companies. This doesn’t mean that one doesn’t reach for the sky, but goals have to be realistic and connected to a strategy.
Today, independent artists of all walks are proving that the tools for producing, promoting, and distributing content are readily available.
