For Immediate Release
“CYPHERS”- A Monthly Music Showcase Series Hosted by Scott La Rock, Jr.
Beginning Sunday, September 2, 2018 at 7pm – Evo Cocktail Lounge and Restaurant –
1306 Unionport Road, Bronx, NY 10462
Bronx, NY, August 13, 2018
The son of legendary DJ Scott La Rock (founding member of Hip Hop group Boogie Down Productions) will be hosting a monthly series of showcases called, “CYPHERS” at Evo Cocktail Lounge and Restaurant. Performance slots are open for artist to register to perform. They can direct message @scottlarockjr on Instagram to register.
Cyphers was born at the Bronx, NY intersection of Kingsbridge Road and Jerome Ave shortly after the street was renamed to DJ Scott La Rock Blvd. After the commemoration, people would gather at the intersection to hold hip-hop cyphers. A hip hop cypher is an improvised freestyle cyclical rapping session without the ugly dissing of other artist like in a rap battle where you have to insult your opponent.
Due to the recent surge in gang and gun violence in the Bronx, NY, we have been instrumental in getting people off of the streets and into productive environments. Scott La Rock Music group’s slogan is “Pushing the Culture Forward.” We are bringing hip hop back to the forefront in a positive manner. The way it originated. We want to shed light on the positive music artist that are out here teaching and steering the youth in the right direction, instead of glorifying lifestyles that promote death. Some artists will speak after their performance, conveying this same message. All proceeds of this event will go toward funding Bronx Youth Programs this winter. Slots are open for artist to register to perform. Based on each artist performance, they will be selected to participate in the Cypher. 2 FM Radio Stations will cover the event and they will also be giving away slots for FM Radio Play to Top Performers. Hip Hop legends will be in attendance. So far, Large Professor (Main Source hip hop group/Producer) confirmed as a special guest. Others are pending confirmation. Special performances by music artists: Lord Nez, Haddy Racks and Relly.
General public wanting to attend the showcase can purchase tickets at https://www.eventbrite.com/e/cypher-sundays-tickets-48860475999 . The event is being sponsored by Top Pop, an ultimate American pop that is naturally sweetened and naturally flavored. Top Pop is owned by 3 rd Generation (3G) Enterprises with distribution in over 17 U.S. states. For more info follow www.toppopsoda.com.
Scott La Rock Music Group is a Bronx, NY based entertainment conglomerate and advocate for social change. The company provides record label services to artist, music production, publishing & distribution and brand development to its signed artist as well as exposure services to the independent artist. Under the social change arm, a basketball league was created to uplift the youth through friendly competition. This company was created to pay homage to the late hip hop legend, DJ Scott La Rock and preserve his legacy.
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