In an ever-growing environment of music being consumed either free- illegally or through legitimate sources- vinyl has continued to enjoy unprecedented growth. The format has become an unlikely driver of revenue for labels of all sizes. UK based XL Recordings has made its value clearer through their new online presence, a web store for vinyl and exclusive goods. Well-known artists on their roster include’s Hip Hop’s newest sensation Tyler The Creator of Odd Future. As well, the newest soul songstress Adele is only a resident artist, as is another Billboard chart’s topper Vampire Weekend, known for their huge success with “Contra.”
XL’s new vinyl source will feature a vast array of goodies for music fans, including double album sets, limited edition releases, and out of print albums, such as Dizzee Rascal’s “Boy in Da Corner.” As well, purchases will be incentivized by offering free or discounted vinyl samplers. The only adage about everything coming back around has never been truer as we see the new era of music fans embrace yesteryear’s favorite music format.
