So what does this mean? When given the choice, most people will choose free. This makes sense, but it’s bad news for the music industry. Especially for major labels, since they spend so much money making and marketing records. In the case of Saul’s album, this may not be bad since marketing wasn’t intense. As for the industry as a whole, it’s clear that the perceived value of digital music isn’t too much at the moment. If you want to show your support for a great artist, visit NiggyTardust.com and pay for the album.